Fisher Brand Refresh

Role: Creative and Art Direction, UI/UX Design, Prototyping, Information Architecture

As Fisher’s products and services expanded to different media, they needed a brand refresh that communicates all their capabilities to existing and potential clients. A website was built from the ground up housed all of the company’s information online. This required the team to create a responsive website and run it using a Content Management System for scalability.

I led all of the creatives and worked closely with front and back end developers, writers, marketers and senior leadership to ideate, design and execute the full rebrand and website.