Amazon Spend & Get Campaign

Role: Creative and Art Direction, Design

Omnichannel Advertising: Email Series / Direct Mail / Mobile Ads / Landing Page

To encourage cardmembers to earn bonus points on everyday purchases, Amazon asked the Chase Brand Creative Credit Card team to develop “spend and get” omnichannel campaign, i.e. if you spend $X amount on your Amazon card, you will receive X number of bonus points. These deliverables rely heavily on the Amazon brand guidelines, iconography and copy.